No more MK-whatever? Lincoln may move back to proper model names

Filed under: Marketing/Advertising,Rumormill,Lincoln,Sedan,SUV,Luxury

With the return of Continental and the emergence of the all-new 2018 Navigator as the defacto Lincoln flagship, it doesn't take a cryptographer to read the writing on the wall: Lincoln is re-embracing proper model names. During the 2018 Lincoln Navigator first drive press launch, Lincoln group vice president (and now also Ford's chief marketing officer) Kumar Galhotra confirmed that the switch to Continental from what had been the MKS in Lincoln's lineup has indeed been a positive one as increa

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No more MK-whatever? Lincoln may move back to proper model names originally appeared on Autoblog on Tue, 31 Oct 2017 14:45:00 EDT. Please see our terms for use of feeds.

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